Shinro Choy

The brands Earth Heir & Asli.Co were combined as they both hold similar values and goals in their company missions. This concept was chosen to match back with the idea of what both brands aim to achieve, which is to alleviate Orang Asli from poverty and to help them avoid exploitation from commercialization.

In order to alleviate something, it will need support and will usually be moving in an upwards motion. Hence the arched partitions showing allevation through the high low shapes